By the end of this year goods under the trademark «the Product of Yakutia» («Produkt Yakutii») will be sold in the capital of the republic. It will help to introduce local production to the domestic market as well as outside the region.
«We adopted experience of our colleagues from Bashkortostan, where it was approved and successfully introduced. Local production having met all requirements is in demand here. Yakutsk’s specialists got acquainted with the Bashkortostan’s food and processing industries and trading companies. The return visit is expected in June», – Petr Alexeev acting for the First Vice-Prime Minister of the Minister for Agrarian and Food Policy told to the journalists in May, 18.
One year ago at the meeting on consumer market’s issues Egor Borisov requested Ministry for Agrarian and Food Policy to develop the promotion of regional food industries and agro-based manufacturers. In addition, it was suggested to develop own brand, which would let separate local goods among others.
According to Petr Alexeev, the first local goods under the trademark «the Product of Yakutia» should have already been sold this by the end of the year. «We are going to distribute it in Yakutsk on the first stage», – he said.